For some reason many craigslisters like to write their for sale ads using an over abundance of capital letters. However, what they don’t seem to understand is that using all capital letters is called rage writing and means you’re yelling or angry or both.

Just so you know, I made up the term rage writing myself. I’m brilliant.

The idea craigslisters have here, I think, is to get their ad seen or to stress that their broken down old pickup is more incredible than any other broken down pickup on the market or something of that nature. However, big ginormous letters in my face make my eyes wig out and my eyes wigging out is not my favorite thing.

So, today’s thing that craigslisters do that they should really stop doing is capitalizing entire ad posts. Or even just entire sentences. Or sometimes entire words. It’s just not necessary that you capitalize every stinkin’ brilliant thought you have in order to stress that a particular product or idea is excellent. Capitalizing everything makes you appear as though you are yelling obnoxiously. And because I know some of you won’t understand what I am saying without an example, I have written one out for you below. Read on.

If you write:

TODAY I FOUND AN OLD MATCHBOX CAR UNDER MY GIRLFRIEND’S MOM’S NEW BOYFRIEND’S AUNT’S COUCH AND I THINK IT’S REALLY OLD BECAUSE IT SAYS 1984 ON THE BOTTOM SO IT MIGHT BE A VALUABLE ANTIQUE. YOU SHOULD CHECK IT OUT. EMAIL ME DIRECTLY IF YOU WOULD LIKE TO TAKE A LOOK AT IT.

I read it like this:

RA! RA! RA! KARATE CHOP TO YOUR BRAIN! INTENSITY MASHING ON YOUR SKULL! FIRE AND BRIMSTONE COMING DOWN FROM THE SKIES! RIVERS AND SEAS BOILING! FORTY YEARS OF DARKNESS! EARTHQUAKES, VOLCANOES, THE DEAD RISING FROM THE GRAVE! HUMAN SACRIFICE. DOGS AND CATS LIVING TOGETHER. MASS HYSTERIA!

This type of ad writing does nothing but make me feel like you are anger-yelling at me in a violent and threatening manner and why would anybody want to meet up with a perfect stranger to buy something when that stranger was anger-yelling at them in a violent and threatening manner through craigslist? You don’t even know me and you’re mad at me. What’s wrong with you?

What I’m trying to say is that capitalizing every word is perfectly acceptable when you are purposely yelling at somebody. And Craigslist, being a selling platform, is probably not the best place to practice your rage writing. Plus, your point is often completely missed in the chaos you created when you typed everything with caps lock on.

So, my tip for you is to stop hollering at me capitalizing everything. Unless you’re selling anger.

Filed under: Craigslisters

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